“Corporate Philanthropy is the giving, without expectation of direct corporate gain, of charitable financial and in-kind grants by companies or their corporate foundations.” – Definition from Cause Marketing Forum.
Many firms have corporate philanthropy policies that define the categories of causes they will support – such as health, environment, education, amateur sports, arts and social services. Firms often choose the type of charities they will support, based on the needs of the markets they serve, and/or on the profile of the products and services they sell.
An example of corporate philanthropy is the donation of $50,000 to Sechelt Hospital Foundation by The Sunshine Coast Credit Union. In the case of such a donation, a full charitable tax receipt is issued, and appropriate recognition is provided.
Please contact Sechelt Hospital Foundation,firstname.lastname@example.org or 604.885.8637 to make a major corporate gift or to discuss your cause-marketing program.
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